When you need UX Benchmarking
Do you want to know how you stack up against your competitors? Perhaps you’re keen to understand the opportunities for improvement for a new or existing product? Or maybe you want to know how you can leverage your strengths to lead the market.
Our UX benchmarking provides you with a health check, relative to expectations and standards of the industry, alongside actionable recommendations for improvement. Every approach will be tailored to your exact needs and budget.
After analysing the research we will give you a benchmark score, a gap analysis between you and your competitors and recommendations based on any usability issues found.
How does it work, what will I learn?
UX benchmarking begins by identifying the right metrics to measure the user experience so that comparisons can be made against industry standards and competitors. With the right metrics in place we will recommend the most appropriate research methods while considering timescales, budget and any existing benchmark data.
Typically UX benchmarking is something that is repeated at the end of each product design cycle, but it can also be useful as an ad hoc health check of your products and services.
Whatever your approach, we will help you answer:
- Where are my weak spots compared to my competitors?
- What opportunities are there for my product to lead the market?
- How are market leaders solving similar problems for customers?
- What opportunities are there for me to innovate?
- Do users enjoy my product or service?
- How much effort is required to get the ideal state?
Typical Research Methods
Other Research Services
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