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Insights and articles

What we're thinking and doing.

"Insights" Insights (Page 1 of 3)


Walking in your customer’s footsteps


Digital teams are awash with customer insight, but it’s not so easy to source reliable unbiased customer data for retail teams. In fact, the mystery shopper is in many ways still the de facto way of evaluating in-store customer service and experience.   But what if retail teams could get the same insight into customers […]


Accessibility | CRO



How does experimentation differentiate between countries?


How does experimentation differentiate between different countries, and how important is it to liaise with experimentation teams in USA and Europe?   A Webtrends Optimize guest blog     Having been in the industry for 20+ years, operating globally, we’ve seen countries both adopt experimentation, and progress with maturity at different levels.   There are […]


Experimentation | Insights



7 Common Digital Accessibility issues that you should solve and avoid


Insufficient colour contrast  Missing alt text   Link issues  Form field issues  Time-outs cannot be controlled  HTML issues  Inaccessible interactive content       1 Insufficient colour contrast    During WebAIM’s programmatic analysis  it was found that of the top 1,000,000 homepages, low colour contrast text was the most common accessibility issue, affecting 85% of […]


Accessibility | CRO


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Evaluating your website accessibility


Evaluating your websites accessibility   As digital accessibility uptake increases within the business world it’s crucial that you familiarise yourself with the various levels of compliance set out within the WCAG guidelines; there are three different levels, those being:     Level A: This is the minimal, or lowest level of compliance. Rather than highlighting elements […]


Accessibility | Design



What affects an individual’s access to the web?


The varying elements that can alter a user’s ability to access   Accessibility is a continually evolving subject with growing awareness around the variety of disabilities that can leave an individual with limited access to the web. However, when discussing accessibility, it’s important to understand that there are in-fact many different types of access barriers […]


Accessibility | Design



Why is accessibility important for individuals, society, and businesses?


  Why is accessibility important for individuals, business, and society?     Now we know what digital accessibility is, the principles of accessibility (POUR), and what can affect an individual’s access to the web, it’s necessary to know the importance of accessibility for individuals, business, and society.     Digital accessibility is crucial to create […]


Accessibility | Insights


Most Read Articles


5 Tips to Improve Usability Testing


Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]


Analytics | Insights



The Business Case for Conversion Rate Optimisation (CRO)


Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]


A/B Testing | Analytics



Building a Personalisation Strategy


Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers.     Why is Personalisation Important?     According to research, nearly 44% of […]


CRO | Personalisation


Our favourite articles


Usability Testing: To Moderate or Not to Moderate?


The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]


Insights | Research



Digital Experiences are more important than ever


What is a digital experience?   In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface.   To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]


Digital Experience | Insights



Invest in CRO to improve CX


Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]


A/B Testing | CRO


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